You’re about to discover a proven (and unbelievably killer!) step-by-step formula for creating effective, engaging video marketing to grow your business. And this program is designed to work even if you’re a complete newbie to video.
Social Video Academy is an 8-week digital course that teaches you the RIGHT approach to video marketing, giving you the secret sauce to creating video that draws in new customers, effectively demonstrates your brand’s value, creates engagement and ultimately, converts sales. There’s no fluff..and no bullshit.
We’ll get you get you across the finish line with impressive, effective video content in hand, and the skills necessary to repeat the process again and again!
Right now, what most people are teaching about video simply doesn't work.
They’re misinformed, behind the times or frankly, they don’t have the expertise or experience to actually know what works and what doesn’t. If they aren’t creating videos day in and day out, are they really an expert?
The way our customers and clients connect with us is changing, consumers are becoming more savvy to traditional advertising methods, and consequently, it has become far more difficult to organically connect and engage them.
And there are some pretty scary and unfortunate statistics to back it up:
+ Adblockers grew by 41% in the past 12 months..
+ For every 100,000 followers on Facebook, only 130 people will click on an organic post..
+ And..people forget 92% of what we share with them.
We know most markets are saturated, overcrowded, and that it’s tough to differentiate ourselves and compete..even if we do have a an incredible product or service. Now more than ever, we have to figure out exactly how to reach and engage our customers in a way that actually WORKS.
Creating video without a solid strategy and game plan in place is a complete waste of your time and efforts. It’s hard to say what’s worse..no video..or BAD video. Without understanding the right steps to take and how to create video that truly connects and engages your customers or audiences, you won’t be able to directly show your value to your clients and customers or create additional sales and profit for your business. Let’s make your video right... the first time.
"Andrea is a godsend!"
Andrea is a godsend! As a blogger, I knew how important video was if I really wanted to grow. In the last 2 months, my video engagement has increased by over 300%!!!! I'm adding over 100 followers daily on Instagram and my blog traffic has more than doubled. I can't say thank her enough!
If you’re reading this, you’re likely already a smarty who understands how incredible effective video can be and why you need it.
While it’s great that you understand the value or video and how impactful it will be for your target audience - maybe you’ve even tried your hand at a video or two or are using it regularly -
Trying your hand willy nilly at video without really understanding what you’re doing and why you’re doing it, likely won’t give you the kind of BIG results that you’re after.
Instead, you need to set up the RIGHT video strategy and structure to achieve the kind of impact and results that you want (and deserve!) for your business.
While there is a lot of video out there right now, very little of it is done well, and even less is done exceptionally! This leaves huge room for growth for content that is truly spectacular.
I want to help you create video that cuts through the crap and hooks the interest of your viewer, making them fans for life, whether or not they are already a customer or follower or are just discovering your brand or business. I want them to engage with YOUR video and have them fall in love with your brand and the story that you’re telling.
Social Video Academy is designed to get you the growth and results that you’re looking for..and FAST.
And throughout the entire process, you’ll also get my focused, dedicated attention and guidance, helping you avoid the pitfalls and mistakes I see both beginners (and not-so beginner) making again and again.
My OVERARCHING goal is to help you truly take your brand, blog or business to the next level and make your biggest business goals a reality.
+ YOU KNOW YOU NEED VIDEO BUT YOU HAVE ABSOLUTELY NO CLUE WHERE TO BEGIN.
+ You find video REALLY daunting and overwhelming, whether it’s shooting, editing, being on camera, or the process as a whole.
+ You’re putting all of your time, money, and resources into advertising, social media, and other marketing and have little (if anything!) to show for it.
+ YOU’RE FRUSTRATED WITH THE LACK OF TRACTION AND GROWTH IN YOUR BUSINESS.
+ YOU’RE UNSURE HOW TO ATTRACT AND REACH YOUR IDEAL AUDIENCE.
+ YOU FEEL LIKE YOU’VE TRIED EVERY MARKETING STRATEGY OUT THERE BUT CAN’T SEEM TO CONNECT WITH OR ENGAGE YOUR CUSTOMERS THE WAY YOU WANT.
+ YOU’RE SIMPLY READY TO KICK YOUR BUSINESS INTO HIGH GEAR AND TAKE THINGS TO THE NEXT LEVEL.
Good..then you are definitely in the right place, my friend!
Video is NOT a one size fits all solution. The ‘right’ kind of content for you could be one of many options, depending on the type of business you run. The video needs of a blogger are different than a course creator, and the same goes for creatives, artists, and product- and service-based businesses. Creating truly great video - the kind that draws in customers and actually makes them want to buy from you - doesn’t just happen by chance.
It’s deliberate. It’s purposeful. It’s PLANNED.
So let’s get your video marketing and better yet your business on the right track and set up for success!
+ Craft the RIGHT video strategy for YOUR business.
Each piece of video content you create should be results-driven. You’re creating video to can help your business connect and engage its customers and bring in new ones. We’ll create a tailor-made strategy for your video content, based on your exact goals and objectives, whether that be sales, engagement, or otherwise.
+ Create video that stands out from the crowd.
Understanding what makes a particular video great, and how you can channel this greatness into your own videos is absolutely vital in seting yourself up for growth and success. We’re aiming to make truly spectacular video, not more mediocre, ho-hum video that’s out there clogging up Youtube and Instagram. Let’s BE better than the competition and make the kind of video that differentiates us in a MAJOR way.
+ Save you tens of thousands of dollars by not having to pay someone else to create video for you.
By learning how to create video yourself, you’ll save tens- to hundreds- of thousands of dollars over a mere two-year period. Say what?! Yup, hiring someone to make video for your business is expensive. VERY expensive. I personally charge, on average between $3,000-$10,000 for ONE video. Yes, ONE. Because the results speak for themselves. We already know how powerful video can be to generate sales, engagement, and growth in our businesses. So by learning to create incredibly effective video yourself, you’re quite literally saving yourself THOUSANDS of dollars. You’ll also learn how to get the highest return on investment from your video content and where it makes sense to invest and where you should save when it comes to crafting your video content.
+ Save countless hours by setting up the most efficient video workflow possible.
You want to create the kind of video that not only gets results, but ideally, you also learn how to do in a way that is as quickly and efficiently as possible. At the end of the day there are very specific skills you need to learn how to slay to make great video: how to shoot like a master, edit to perfection, tell a incredibly compelling story, and so on. In Social Video Academy, I’ll teach you the very best tools, strategies, and hacks to create peak efficiency in your process, saving you countless hours of trial and error in trying to figure it all out on your own. Let’s save as much time we we can so that you can focus on your business and the other things you enjoy!
+ Know exactly where to put that shiny new video content in order to promote it effectively.
All social platforms are NOT created equal and you need to know how to determine which social platforms make sense you and your business, based on the specific goals and objectives for your video content. Let’s get your shiny new video it in front of the maximum number of eyeballs. Great video must be put out into the world effectively to get results. Let me show exactly how.
+ Be confident in your strategy, skills and workflow.
No more second guessing or spending hours aimlessly researching Youtube or Google. At the end of Social Video Academy, you’ll know that the way you’re going about video is as efficient and effective as it gets!
"She's the best."
I had no idea where to start when it came to using video in my business. Andrea changed all of that! Now I feel really comfortable through the whole process, and I get to save thousands of dollars since I'm doing it myself. She's the best.
Not to mention
World class customer support from the Video Pop team. Our team is by your side every step along the way, answering any questions that arise during the program, making sure you you never feel stuck and alone (don’t worry, friend.. we’ll always have your back!).
As soon as you enroll, you will RECEIVE immediate access to Social Video Academy, along with OUR HIGHLY COVETED bonuses.
Social Video Academy is designed specifically for smart, high-achieving business owners who want to take their businesses up to the next level, attract more customers and deepen their engagement with their existing customers.. and simply make more money.
+ Projections show that by 2018 video will account for a massive 79% of all online traffic
+ More than 92% of Milennials watch digital video DAILY
+ American adults averaged 5 hours, 31 minutes a day absorbing video content in 2015
Oh, and by the way..
our brains process imagery 60,000 times faster than text.
"Andrea is a wealth of knowledge."
Andrea is a wealth of knowledge when it comes to making video. Somehow, there is nothing she doesn't seem to been know about when it comes to video, whether it's video for a specific social media, live video, strategy, or even telling you the best equipment that won't break the bank.
Video is becoming such an vital marketing tool for ALL businesses, big and small. We help businesses of all kinds from start-ups to Fortune 500 companies employees and founders and beyond.
If you have an awesome product, service, or brand of any kind, Social Video Academy is for you.
We’ll teach you how to do things correctly, in the right order, so that you’ll be able to repeat the strategy of creating amazing video again and again, without being derailed by the major pitfalls and mistakes we've seen people run into nearly every time while doing it on their own.
Social Video Academy is vastly different from any other video marketing program or course out there.
WE’RE ONE-OF-A-KIND...AND DAMN PROUD OF IT.
And the proof is in the RESULTS our clients get.
Time after time.
1) Guided, formulaic instruction that teaches you all of the necessary skills, strategy and structure for powerhouse video accompanied by 2) hands-on, direct advice from one of the very best digital marketing experts out there, who holds your hand as you move through each step of the process, helping you fit the puzzle pieces together. It doesn’t get any better than that!
Together, we'll create a custom, tailor-made strategy for YOUR brand's video marketing that will save you both the time and the high expense of paying someone to do it for you, all while helping to hold you accountable as you execute the vision of your brand.
This method gives you best of both worlds; guided direction with lots of hands-on, practically learning, helping you avoid missteps and mistakes and saving you valuable time, money, and resources.
The end result? You’ll walk away at the end of 8 weeks with an impressive video (or a few!) with Video Pop’s highly sought-after stamp of approval and the skills to repeat the process over and over.
Social Video Academy suits most modern entrepreneurs. Great video can be incredibly effective for both service- and product-based businesses in practically every industry when executed correctly. Video has become a vital marketing tool for ALL businesses, big and small and by overlooking it, you’re losing out on sales, money, and valuable, life-long customers/followers.
Past students include business owners from all walks of life including: Those with a wide range of awesome products and/or services, online course creators and educators, Etsy shop owners, brick and mortar store/boutique owners, business and life coaches, those in the food and beverage industry, real estate agents and brokers, and accountants and financial professionals.
Andrea Corson is an Emmy-nominated television producer, digital strategist, and consultant. She has created awesome video for a wide range of clients including Google, CoverGirl, DSW, Carnival Cruise Line, & Nordstrom Rack, and has helping some of the largest vloggers and influencers today strategize and craft their video content.
In 2014 she began the successful fashion & travel blog, La Label Junkie, and fell in love with the community of bloggers and modern entrepreneurs she met along the way. Driven by helping these creatives and entrepreneurs grow and succeed, she launched Video Pop, helping these modern entrepreneurs learn how to create the best possible video marketing for their websites, blogs, and social channels.
"Quick, to the point, with zero fluff."
These courses have some much useful information and explain everything I need to know about video from top to bottom. They're quick, to the point, with zero fluff.
STOP WASTING YOUR TIME, EFFORTS, AND ENERGY.
STOP SPINNING YOUR WHEELS.
STOP BEING AFRAID OF VIDEO!
Instead, learn from our years of trial and error, and get all of the necessary tools to get the ball rolling. Let’s set your video MARKETING up for success!
"She knows what works."
Andrea just gets how to leverage video. Inside and out. She knows what works, no matter what kind of company or business you have. Her strategies have helped me grow both for my blog and my branding and graphic design company.
"My sales have increased by 250%!"
I'm a solopreneur, so I'm definitely spread pretty thin managing all the aspects of my business. I was trying to manage my social media all by myself, keeping up with 6 different platforms. Andrea helped me target what made most sense (we scaled back to 3), and after 3 months of working together, my sales have increased by 250%. It's just insane. She's so good. Not to mention that she's awesome to work with!
You won't find these bonuses anywhere else
and they’re valued at a whopping $3,594
The best budget-friendly video gear + equipment to get your video started ($498)
Consider this your golden ticket to super affordable equipment that gets the job done..and well. Most people come to me expecting to spend a few thousands of dollars on equipment. And I’m here to tell you to please, save your money! There’s a better way! After years of refining my personal kit, I’ve found the very best budget-friendly options. You’ll find my favorite picks for gear and equipment in this handy little guide. Great sound, lighting and editing for only $500?! Um, yes please!
The Video FAQs You Need to Have the Answers To ($598)
Think of this as the magical answer key to all of your burning questions. From the ideal length of video for Instagram, Facebook, and Youtube to the where you should invest your money first to what colors look best colors on camera, I’ve got you covered. After nearly 8 years in digital and television, I’ve seen it all and now am sharing the goods with YOU!
Private FB Group and Live Streams & Office Hours ($2498 Value)
This is a biggie: You’ll be invited to join our incredibly bad-ass private Facebook group, filled with a community of incredible smart and savvy modern entrepreneurs also creating killer video content. Consider it a direct line to finding support, inspiration, and a steady stream of great tips, advice, and support from both me and your go-getter peers. I also regularly hold Facebook live streams, exclusive to the group, that can’t be found ANYWHERE else. Not to mention that I share a steady stream of lots and LOTS of great content to inspire, motivate, and keep you on track. This group is the place to be...no joke.
Sign up to receive our best video marketing tips, free worksheets and templates and an exclusive invitation to our invite-only Facebook group.