Get ready for a complete crash course in video strategy!
Did you know that video can skyrocket site traffic and that audiences are 10x more likely to engage with, embed, and share video content? And side note..that it's hands down the most effective form of marketing available to us today?
Having the correct strategy in place BEFORE you create ANY video is the most important step of the entire process. And it is the most often overlooked.
Using video can be incredibly effective when used correctly, but at the start, it can also be overwhelming to get up and running. What sort of strategy should you be using? What kind of video actually converts to purchase?
The short answer? Video is NOT a one size fits all solution and the ‘right’ kind of content for you could be one of many options, depending on the type and industry of the business. Let us help set you up for success!
In this comprehensive course, we’ll teach you how to put the right strategy in place for crafting the very best video (the kind that actually gets results and grows your business!), where to invest and where to save when crafting your video content and what kind of video content will be most effective for YOU and YOUR BUSINESS. The goal? Setting up your video content for maximum efficiency, of course!
We’ll also cover guidelines for creating super efficient, time- and money-saving workflow and the best ways to get that great new content out into the world through promotion that makes sense for YOUR business.
And bonus: We’ll even give you the inside scoop on which types of videos tend to work best for each kind of brand or business - from product- and service- based business owners to influencers, agencies, and online course creators.
X Video strategy for organic connection with your customers or audience
X How to get the most bang for your buck from your video content no matter what kind of brand or business you are
X Where to invest and where to save when crafting your video content
X The 3 crucial steps to laying the foundation for your video strategy
X Picking your social platforms + maximizing your video for each: What you need to know about Facebook, Instagram, Snapchat, YouTube, & Pinterest
X Examples of great video and what makes them great (and how you can replicate this methodology for your own video marketing success)
X Video workflow guidelines – the pro way to get your videos from creative conception to on-platform
X Andrea's 10 guidelines for a successful shoot
X Putting it into practice: How to create a video strategy that works for as a product- or service-based business, agency, influencer, or course creator
X Video 101 course workbook with our favorite (and incredibly helpful!) templates, checklists, and cheatsheets
With 5 billion videos watched EVERY SINGLE DAY on YouTube alone, and another 16 billion daily from Facebook and Snapchat, video has become an essential tool for us to organically and authentically connect with our customers and clients as agencies, influencerss, and both service- and product-based businesses. Choosing to not include video as part of your content strategy also says something about your brand!
While a few years back, video was considered a marketing bonus, our customers and clients now expect it, making it a newly non-negotiable part of marketing and social media strategy. And study after study has shown us that
VIDEO IS THE #1 MOST EFFECTIVE MARKETING MEDIUM YOU CAN USE.
A few recent studies have very clearly demonstrated that if you’re not using video, you’re missing out:
- Social video generates 1200% more shares than text and images combined.
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Make your product stick in their minds!
- Video on a landing page can increase conversions by 80% or more.
- An initial email with a video receives an increase click-through rate by 96%.
- Blog posts incorporating video attract 3x as many inbound links as blog posts without video.
- By the end of 2018, video will account for a massive 80% of all online traffic. (Um, yes..mind. blown.)
Are you on board yet? It's hard to argue with study after study telling us that if we're not using video, we're missing out BIG TIME. The results of video marketing are undeniable.
Learn how to do it right, from the best in the business!
Video has become a vital marketing tool for nearly ALL businesses, big and small.
Our students include: Fortune 500 companies employees and founders across many industries, marketing and PR professionals, badass course creators, people armed with really cool product/service/Etsy shops, photographers, real estate agents, accountants and finance companies, consultants and coaches, influencers, and all-around creatives. If you have an awesome product, service, or brand of any kind, Video Pop’s courses and workshops will get your video in shape.
We’ll teach you how to do things correctly, in the right order, so that you’ll be able to repeat the strategy of creating amazing video again and again, without being derailed by the major pitfalls and mistakes we see people run into all the time.
Our online classes are info-packed and designed to get you moving forward quickly, giving you instant, actionable items to kick your video into high gear!
Quick and to the point to fit in around your busy schedule, Video Pop's self-paced online courses cover a wide-range of topics to help you maximize your video.
Our courses include valuable and detailed checklists, templates and cheatsheets to keep you on track and moving forward!
Our course material was created and is taught by one of the best and most highly sought-after video strategists and producers in the industry.
• Strategy for organic connection with your customers and/or clients
• How to get the most bang for your buck from your video content no matter what kind of brand or business you are
• Where to invest and where to save when crafting your video content
• Picking your social platforms + maximizing your video for each: What you need to know about Facebook, Instagram, Snapchat, YouTube, & Pinterest
• Examples of great video and what makes them great (and how you can replicate this methodology for your own success)
• Video workflow guidelines – the pro way to get your videos from creative conception to on-platform
• Andrea's 10 guidelines for a successful shoot
• Putting it into practice: How to create a video strategy that works for as a product- or service-based business, agency, influencer, or course creator
• Video 101 course workbook with our favorite (and most useful!) templates, checklists, and cheatsheets
All Video 101 course materials
A 30-minute Power Half Hour strategy session with video expert Andrea Corson, where she will work with you to create the right video branding strategy for your brand or business. We'll get right to the heart of the how to take your brand or business to the next level.
Frequently Asked Questions
Andrea Corson is an Emmy-nominated television producer, digital strategist and consultant. She has created awesome video for a wide range of clients including Google, Disney, Covergirl, DSW, Carnival Cruise Line, & Nordstrom, along with an impressive roster of start-ups, coaches, bloggers, and course creators.
Whether you're looking to nail down the perfect strategy for your video, figure out how to make the best video for a specific social platform, launch a successful YouTube channel, hone your shooting/editing skill set, or decide you simply want to teach your team how to make video (or have someone make video for you), Andrea is a true one-stop shop.
"The best class on video I've ever taken!"
This class is the absolute best class on video I have ever taken! I'm not very good with technology and it made things that felt really complicated beforehand all make perfect sense.
- Sarah T
Loved this class and teaching style! Total game-changer. Couldn't recommend it more highly.
- Amanda C
Video 101 was super motivating, and I can't wait to take my video up to the next level!
- Brittany H