Get ready for a complete crash course in video strategy!
In this comprehensive course, we’ll teach you how to put the right strategy in place for your brand. You'll learn how to craft the very best kind of video (the kind that gets results!), how to select the social platforms that make sense for your brand's video based on your specific goals and objectives, and which kind of video content will be most effective for YOU and YOUR BUSINESS. The goal? Setting up your video content for maximum efficiency, of course!
Since video is NOT a one size fits all solution, the ‘right’ kind of content for you could be one of many options, depending on the type of business you run. Let us help set you up for success!
We’ll also cover how to set up a super efficient workflow and the best ways to get that great new video content out into the world through promotion that makes sense for YOUR business.
And bonus: We’ll even give you the inside scoop on which types of videos tend to work best for each kind of modern entrepreneur - from product- and service- based business owners to bloggers, creatives, and online course creators.
X Video strategy for organic connection with your customers or audience
X How to get the most bang for your buck from your video content no matter what kind of brand or business you are
X Where to invest and where to save when crafting your video content
X How to decide which social platforms are right for your brand's video and how best to utilize each of them
X Examples of great video and what makes them great (and how you can replicate this methodology for your own video marketing success)
X Video workflow guidelines – the pro way to get your videos from creative conception to on-platform
X Best tools to effectively promote your freshly cut video content
X Course workbook with our favorite (and incredibly helpful!) templates, checklists, and cheatsheets
With 5 billion videos watched EVERY SINGLE DAY on YouTube alone, and another 16 billion daily from Facebook and Snapchat, video has become an essential tool for us to organically and authentically connect with our customers and clients as creatives, bloggers, and both service- and product-based businesses. Choosing to not include video as part of your content strategy also says something about your brand!
While a few years back, video was considered a marketing bonus, our customers and followers now expect it, making it a newly non-negotiable part of marketing and social media strategy. And study after study has shown us that
VIDEO IS THE MOST EFFECTIVE MARKETING MEDIUM YOU CAN USE.
A few recent studies have very clearly demonstrated that if you’re not using video, you’re missing out:
The results of video marketing are undeniable.
Learn how to do it right, from the best in the business!
Video has become a vital marketing tool for nearly ALL businesses, big and small. Our students include: Fortune 500 companies employees and founders across many industries, marketing and PR professionals, badass course creators, people armed with really cool product/service/Etsy shops, photographers, accountants and finance companies, coaches, bloggers and vloggers, and all-around creatives. If you have an awesome product, service, or brand of any kind, Video Pop’s courses and workshops will get your video in shape.
We’ll teach you how to do things correctly, in the right order, so that you’ll be able to repeat the strategy of creating amazing video again and again, without being derailed by the major pitfalls and mistakes we see people run into all the time.
Our online classes are info-packed and designed to get you moving forward quickly, giving you instant, actionable items to kick your video marketing strategy into high gear!
From 60-90 minutes to fit in around your busy schedule, Video Pop's self-paced online courses cover a wide-range of topics that approach video marketing with professional strategies.
Our courses include valuable and detailed checklists, templates and cheatsheets to keep you on track and moving forward!
Our course material was created and is taught by one of the best and most highly sought-after video content creators in the industry.
• Strategy for organic connection with your customers, clients, or followers
• How to get the most bang for your buck from your video content no matter what kind of brand or business you are
• Where to invest and where to save when crafting your video content
• How to decide which social platforms are right for you and your brand's video and how best to utilize each of them
• Examples of great video and what makes them great (and how you can replicate this methodology for your own success)
• Video workflow guidelines – the pro way to get your videos from creative conception to on-platform
• Best tools to effectively promote your video content
• Course workbook with our favorite (and most useful!) templates, checklists, and cheatsheets
All Video 101 course materials
A 30-minute one-on-one strategy session with video expert Andrea Corson, where she will work with you to create the right video branding strategy for your brand, blog, or business. You'll utilize what you’ve learned in Video 101 and take your brand or business to the next level.
Andrea Corson is an Emmy-nominated television producer, digital strategist and consultant. She has created awesome video for a wide range of clients including Google, Disney, Covergirl, DSW, Carnival Cruise Line, & Nordstrom, along with an impressive roster of start-ups, coaches, bloggers, and course creators.
Whether you're looking to nail down the perfect strategy for your video, figure out how to make the best video for a specific social platform, launch a successful YouTube channel, hone your shooting/editing skill set, or decide you simply want to teach your team how to make video (or have someone make video for you), Andrea is a true one-stop shop.
"The best class on video I've ever taken!"
This class is the absolute best class on video I have ever taken! I'm not very good with technology and it made things that felt really complicated beforehand all make perfect sense.
- Sarah T
Loved this class and teaching style! Total game-changer. Couldn't recommend it more highly.
- Amanda C
Video 101 was super motivating, and I can't wait to take my video up to the next level!
- Brittany H