Get ready for a complete crash course in video strategy!
In this comprehensive course, we’ll teach you how to put the right strategy in place for your brand. You'll learn how to craft the very best kind of video (the kind that gets results!), how to select the social platforms that make sense for your brand's video based on your specific goals and objectives, and which kind of video content will be most effective for YOU and YOUR BUSINESS. The goal? Setting up your video content for maximum efficiency, of course!
Since video is NOT a one size fits all solution, the ‘right’ kind of content for you could be one of many options, depending on the type of business you run. Let us help set you up for success!
And bonus: We’ll even give you the inside scoop on which types of videos tend to work best for each kind of modern entrepreneur - from product- and service- based business owners to bloggers, creatives, and online course creators.
X Video strategy for organic connection with your customers or audience
X How to get the most bang for your buck from your video content no matter what kind of brand or business you are
X Where to invest and where to save when crafting your video content
X Picking your social platforms + maximizing Your Video for each: What you need to know about Facebook, Instagram, Snapchat, YouTube, & Pinterest
X Examples of great video and what makes them great (and how you can replicate this methodology for your own video marketing success)
X Video workflow guidelines – the pro way to get your videos from creative conception to on-platform
X The 3 crucial steps to laying the right foundation for your video's strategy
X Putting it into practice: How to create a video strategy that works for as a product- or service-based business, agency, influencer, or course creator
Video and visual storytelling is one of the most critical and yet most overlooked pieces of the video puzzle.
As marketing king Seth Godin has told us: Marketing is no longer about the product you sell. It’s about the stories you tell.
And to be more exact, a recent study by Stanford let us know that people remember stories 22 times the amount they remember facts. Mind. Blown.
If you can’t nail this part of the equation, you’re dead in the water before you even begin to tell your awesome story. And who wants that??
While you’re uniquely you and your story needs to be shared, if you’re not telling it the RIGHT way, truly captivating your audience, there are 12,486 other places they can go today to find quality video.
X How the use the science of video to your advantage in visual storytelling (and how to use this to your advantage!)
X What you must to do to tell stories that convert your customer to engage, share or purchase
X The best kept secrets of how to tell a great story (the ones the pros use)
X The one key to storytelling gold that applies to everyone, no matter what you sell (make it about them)
X How to apply content marketing to storytelling to compel your customer or client to act
X Content marketing:Your storytelling BFF
X The 10 basic (and no so basic) guidelines of video storytelling
X Examples of rocking good, Andrea-approved video to inspire your storytelling process
How to channel your new video storytelling skill set into impressive video concepts and scripts
With 5 billion videos watched EVERY SINGLE DAY on YouTube alone, and another 16 billion daily from Facebook and Snapchat, video has become an essential tool for us to organically and authentically connect with our customers and clients as creatives, bloggers, and both service- and product-based businesses. Choosing to not include video as part of your content strategy also says something about your brand!
While a few years back, video was considered a marketing bonus, our customers and followers now expect it, making it a newly non-negotiable part of marketing and social media strategy. And study after study has shown us that
VIDEO IS THE MOST EFFECTIVE MARKETING MEDIUM YOU CAN USE.
A few recent studies have very clearly demonstrated that if you’re not using video, you’re missing out:
- Our brains process imagery 60,000 times faster than text
- Viewers recall six times more information from video than that from text. Make your product stick in their minds!
- If video is available, 60% of visitors will opt to watch it instead of reading any text version
- By the end of 2018, video will account for a massive 79% of all online traffic.
The results of video marketing are undeniable.
Learn how to do it right, from the best in the business!
Video has become a vital marketing tool for nearly ALL businesses, big and small, to gain visibility, showcase their value, and engage deeply with their customers and clients.
Our students include: A wide range of product-and service-based business owners and their employees; marketing, social media and PR professionals; course creators; consultants; influencers; accountants and financial services companies; and all-around creatives. If you have an awesome product or service of any kind, Video Pop’s courses and workshops will get your video exactly where it needs to be.
We’ll teach you how to create the RIGHT video, correctly, in the right order, so that you’ll be able to repeat the strategy of creating amazing video again and again, without being derailed by the major pitfalls and mistakes we see people run into all the time.
Our online classes are info-packed and designed to get you moving forward quickly, giving you instant, actionable items to kick your video marketing strategy into high gear!
Quick and convenient to fit in around your busy schedule, Video Pop's self-paced online courses cover a wide-range of topics that approach video marketing with professional strategies.
Our courses include valuable and detailed checklists, templates and cheatsheets to keep you on track and moving forward!
Our course material was created and is taught by one of the best and most highly sought-after video content creators in the industry.
• Strategy for organic connection with your customers, clients, or followers
• How to get the most bang for your buck from your video content no matter what kind of brand or business you are
• Where to invest and where to save when crafting your video content
• How to decide which social platforms are right for you and your brand's video and how best to utilize each of them
• Video workflow guidelines – the pro way to get your videos from creative conception to on-platform
• Best tools to effectively promote your video content
• Course workbook with our favorite (and most useful!) templates, checklists, and cheatsheets
• How the use the science of video to your advantage in visual storytelling (and how to use this to your advantage!)
• What you must to do to tell stories that convert your customer to engage, share or purchase
• The best kept secrets of how to tell a great story (the ones the pros use)
• The 10 basic (and no so basic) guidelines of video storytelling
• Examples of rocking good, Andrea-approved video to inspire your storytelling process
• How to channel your new video storytelling skill set into impressive video concepts and scripts
All Video 101 and Storytelling Pro course materials
A 30-minute one-on-one video Power Half Hour with video expert Andrea Corson, where she will work with you to determine the right video content strategy for your brand or business.
You'll utilize what you’ve learned in your coursework to take your brand or business to the next level.
Frequently Asked Questions
Andrea Corson is an Emmy-nominated television producer, digital strategist and consultant. She has created awesome video for a wide range of clients including Google, Disney, Covergirl, DSW, Carnival Cruise Line, & Nordstrom, along with an impressive roster of start-ups, coaches, influencers, and course creators.
Whether you're looking to nail down the perfect strategy for your video, figure out how to make the best video for a specific social platform, launch a successful YouTube channel, hone your shooting/editing skill set, or decide you simply want to teach your team how to make video (or have someone make video for you), Andrea is a true one-stop shop.
"The best class on video I've ever taken!"
This class is the absolute best class on video I have ever taken! I'm not very good with technology and it made things that felt really complicated beforehand all make perfect sense.
- Sarah T
Loved this class and teaching style! Total game-changer. Couldn't recommend it more highly.
- Amanda C
Video 101 was super motivating, and I can't wait to take my video up to the next level!
- Brittany H